Privacy statement

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data refers to any and all data that may identify you as a person. For more detailed information on data and privacy protection please refer to our privacy statement below.

Data collection on our website

Who is responsible for collecting data on this website?

Data processing on this website is carried out by the website operator. Please refer to the legal notice on this website for the operator's contact details.

How do we collect your data?

Your data are partly collected because you communicated these to us. They may include data, for example, that you enter in a contact form.

Our IT systems automatically collect other data each time you visit our website. This includes specifically technical data (e.g. web browser, operating system or time of prompting the page). These data are recorded automatically as soon as you enter our website.

What do we use your data for?

Part of these data are collected to ensure an accurate provision of the website. Other data may be used to analyse your user behaviour.

Which rights do you have regarding your data?

You have the right at any time and free of charge to be informed of the origin, the recipient and the purpose of the personal data stored on you. Moreover, you have the right to request the rectification, blocking or erasure of these data. Please feel free to contact us in this regard or if you have any questions relating to the topic of data and privacy protection via the address stated in the legal notice. Moreover, you have the right to lodge a complaint with the competent supervisory authority.

Analytics tools and third-party tools

When visiting our website your browsing habits may be analysed for statistical purposes. Cookies and so-called analytics programmes are primarily used for this. The analysis of your browsing is usually anonymous and cannot be tracked back to you. You can opt-out of this analysis or prevent such analysis by not using certain tools. Detailed information can be found in the privacy statement below.

You can object to this analysis. We provide information on your options to object in this privacy statement.

2. General information and mandatory information

Data Privacy

The operator of these pages takes the protection of your personal data very seriously. We treat your personal data confidentially and in compliance with statutory data protection regulations and this privacy statement.

Every time you use this website, personal data are collected. Personal data refers to data that may identify you as a person. This privacy statement explains which data we collect and what we use these data for. It also explains how and for which purpose this is done.

We wish to point out that data transmissions via the Internet (e.g. e-mail communication) could be vulnerable to a security breach. The complete protection of data against third-party intervention is not possible.

Information on the controller

The controller for data processing on this website is the website operator:

Modell Aachen GmbH
Interaktive Managementsysteme
Am Kraftversorgungsturm 5
52070 Aachen
Germany

Telephone: +49 241 997531 0
E-mail: qwiki@modell-aachen.de

The controller is the natural person or the legal person which decides alone or jointly with others on the purposes of and means for processing personal data (such as names, e-mail addresses or similarly).

Revocation of your consent to data processing

Many data processing operations require your consent prior to being carried out. You are free to revoke any consent already given any time. To so do, an informal communication sent to us by e-mail suffices. The lawfulness of data processed until the time of revocation is not affected by such revocation.

Right to lodge complaint with the competent supervisory authority

In the case of data privacy breaches, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority regarding data protection questions is the data protection commissioner of the federal state in which our business has its registered offices. Please refer to the following link for a list of data protection officers and their contact information: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_linksnode. html.

Right to data portability

You have the right to data portability for data which we automatically process based on your consent or in fulfilment of a contract to yourself or a third party in a commonly used, machine-readable format. If you request that the data be transmitted directly from one controller to another controller, this will only be carried out if technically feasible.

SSL or TLS encryption

For reasons of security and to safeguard the transmission of confidential content, such as (but not limited to) orders or enquiries which you forwarded to us as the operator of the website, we use SSL or TLS encrypted transmissions. You can recognise an encrypted connection by your browser's address line changing from http:// to https:// and a padlock icon in your browser line.

If the SSL or TLS encryption has been activated, data that you transmit to us cannot be intercepted or read by third parties.

Information, erasure, blocking

Within the framework of applicable statutory provisions you have the right to be informed at any time of your personal information stored by us, including the origin and recipient of said data and the reason for processing it, and where appropriate having the right to correct, block, or delete these data. Please feel free to contact us in this regard or if you have any questions relating to the topic of personal data via the address stated in the legal notice.

Objection to unsolicited promotional e-mails

We hereby expressly object to any and all use of contact data published in accordance with the editorial requirements, for sending unsolicited advertising and information material. The operators of these webpages expressly reserve the right to take legal steps in the event of receiving unsolicited promotional material such as spam e-mails.

3. Data protection officer

Data protection officer mandated by law

We have appointed a data protection officer for our organisation.

Sebastian Schwiering
Aachener-und-Münchener-Allee 9
52074 Aachen
Germany

E-mail: datenschutz@modell-aachen.de

4. Data collection on our website

Cookies

Internet pages at times use so-called cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help us make our offer a more user-friendly, effective and safer experience. Cookies are small text files which are placed on your computer and which your browser saves by default.

Most cookies that we use are so-called session cookies. They are automatically deleted at the end of your visit. Other cookies are saved on your terminal device until you delete them independently. These cookies allow us to recognise your browser when you visit us again.

You can set your browser so that you are informed when cookies are placed; or to allow cookies in the individual case only; to accept cookies for certain cases only; or generally to exclude these and to automatically delete cookies when you close your browser. Deactivating cookies may restrict the functionality of this website.

Cookies used for an electronic communication or to provide certain functionalities that you requested (e.g. shopping basket function) are stored in accordance with Art. 6 (1) lit. f of the General Data Protection Regulation (GDPR). The website operator has a legitimate interest in storing cookies in order to provide technically accurate and optimised services. If other cookies are stored (such as cookies to analyse your browsing habits), they will be treated separately under this privacy statement.

Server log

The provider of the pages automatically collects and stores information in so-called server logs which your browser automatically transmits to us. These are:

Browser type and the version used
Operating system used
Referrer URL
Host name of the accessing computer
Time of server request
IP address

These data are not merged with other data sources.

Article 6 (1) lit. f GDPR constitutes the legal basis for the processing of personal data for the performance of a contract to which the data subject is party or prior to entering into a contract.

5. Analytics tools and advertising

Google Analytics

This website uses the functionalities of the web analytics service, Google Analytics. Google Analytics is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how you as a user, use the site. The information generated by the cookie about your use of this website will usually be transmitted to, and stored by, Google on servers in the United States.

Art. 6 (1) lit. f GDPR constitutes the legal basis for storing Google Analytics cookies. The website operator has a legitimate interest in the analysis of how users use the site to optimise both its promotional offer as well as its advertising.

IP anonymisation

IP anonymisation is activated on our websites. Therefore, Google will truncate your IP address in Member States of the European Union or in other states party to the Agreement on the European Economic Area prior to transmitting data to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the website operator, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage for the website operator. Google will not associate your IP address with any other data held by Google within the context of Google Analytics.

Browser plug-in

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use the full functionality of this website. To opt out of data collected by cookies and the use of website-related data (including your IP address) for Google as well as the processing of these data by Google, download and install the browser plug-in for your current web browser available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Opt-out of data collection

You may opt out of data collection under Google Analytics by activating the following link. This sets an opt-out cookie which will prevent the future collection of your data when visiting this website: Deactivate Google Analytics.

For more information about how Google Analytics handles user data, see Google’s privacy policy: (https://support.google.com/analytics/answer/6004245?hl=de).

Commissioned data processing

A contract for commissioned data processing is in effect with Google which fully implements the strict regulations of the German data protection authorities for using Google Analytics.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising programme provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (Google).

Under Google AdWords, we use conversion tracking. If you click on a Google ad, a conversion tracking cookie is set. Cookies are small text files which are saved in the web browser on the user’s computer system. These cookies are deactivated after 30 days and do not serve to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer is given a different cookie. Cookies cannot be tracked across the website of AdWords clients. The information collected with the help of conversion cookies serves to create conversion statistics for AdWords clients who opted for conversion tracking. Clients learn about the total number of users that clicked on their ad and were redirected to a page with activated conversion tracking tag. However, they will not receive any information which will identify the user. To opt out of tracking deactivate the Google conversion tracking cookie in the settings of your web browser. You will not be included in conversion tracking statistics.

Art. 6 (1) lit. f GDPR constitutes the legal basis for storing conversion cookies. The website operator has a legitimate interest in the analysis of how users use the site to optimise both its promotional offer as well as its advertising.

For more information about Google AdWords and Google Conversion Tracking see Google's privacy policy: https://www.google.de/policies/privacy/.

Hotjar

Our website uses the web analytics service Hotjar. The provider is Hotjar Ltd, a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe).

We use Hotjar to better understand the needs of our users and to optimise the service and experience on this website. Hotjar's technology allows us to track movements on the website. This gives us a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click, how far users scroll etc.) This helps us to tailor our offering to our users' feedback.

Hotjar works with cookies and other technologies to collect data about the behaviour of our users and their end devices. We pay particular attention to the protection of your personal data when using this tool. For example, we can only track which buttons are clicked, mouse history, how far scrolled, screen size, device type, browser information, location (country only), language preferred to view our website and device IP address (collected and stored anonymously only). Hotjar stores this information on our behalf in a pseudonymised user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.

You can prevent the collection of your data by Hotjar by clicking on the following link. An opt-out cookie will be set which will prevent the collection of your data on future visits to this website: Exclude from Tracking.

For more information about Hotjar Ltd and about the Hotjar tool, please visit:
https://www.hotjar.com

The privacy policy of Hotjar Ltd can be found at:
https://www.hotjar.com/legal/policies/privacy/

Hubspot

Modell Aachen GmbH uses Hubspot, a service of Hubspot Inc. for analysis purposes on its websites. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Telephone: +353 1 5187500.
Hubspot is an integrated software solution that we use to cover various aspects of our online marketing. These include:
Email marketing, reporting, contact management (e.g. user segmentation & CRM) and contact forms.

This involves the use of so-called "web beacons" and also the setting of "cookies" which are stored on your computer and which allow us to analyse your use of the website. The information collected (e.g. IP address, geographical location, type of browser, length of visit and pages viewed) is analysed by Hubspot on behalf of Modell Aachen in order to generate reports about the visit and the pages visited on Modell Aachen.

If a user subscribes to our newsletter or fills out forms, Hubspot can also link a user's visits to Modell Aachen websites with personal details (especially name/email address) on the basis of consent given, thus recording personal data and informing users individually and in a targeted manner about preferred subject areas.

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing from our communication subscriptions. For this purpose, we provide a corresponding link in every email message. The legality of the data processing operations already carried out remains unaffected by the revocation.

If collection by Hubspot is generally not desired, the storage of cookies can be prevented at any time through appropriate browser settings. Further information on how Hubspot works can be found in the privacy policy of Hubspot Inc.

6. Newsletter

CleverReach

This website uses CleverReach to send out newsletters. The service provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. CleverReach is a service that organises and analyses the sending of newsletters. The data that you provide to receive the newsletter (e.g. e-mail address) are stored on CleverReach servers located in Germany or Ireland.

Our newsletters sent with CleverReach allow the analysis of the user behaviour of newsletter recipients. The analysis may include, but is not limited to, the number of recipients that open the newsletter, and how often which link in the newsletter was activated. Using conversion tracking, it is also possible to analyse if, after clicking the link in the newsletter, a pre-defined action (such as if a product was purchased on our website) ensued. For more data analysis information on CleverReach newsletters click on this link: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

Your consent constitutes the legal basis for the processing of data (Art. 6 (1) lit. a GDPR). You may revoke this consent any time by unsubscribing from the newsletter. The lawfulness of already processed data is not affected by such revocation.

If you do not wish CleverReach to analyse your data, unsubscribe from the newsletter. Each newsletter contains the respective link for this.

We will store the data which you provided to us for the purpose of subscribing to the newsletter until you have unsubscribed and after having unsubscribed from the newsletter the data are erased from our servers as well as CleverReach servers. Data which we stored for other purposes (e.g. e-mail addresses for member areas) remain unaffected.

More information is available in CleverReach's privacy statement: https://www.cleverreach.com/de/datenschutz/.

Contract regarding commissioned data processing

We have signed an agreement with CleverReach for the commissioned processing of data and fully implement the strict regulations required by the German data protection authorities for use by CleverReach.

7. Plug-ins and tools

YouTube

Our website uses plug-ins from Google's YouTube site. The site is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our YouTube-enabled sites, you will be connected to YouTube’s servers. The YouTube server is informed which of our pages you have visited.

When you are logged in to your YouTube account, you enable YouTube to allocate your browsing habits directly to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of securing an appealing presentation of our web offers. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR.

For more information about how YouTube handles user data, see the YouTube privacy policy at: https://www.google.de/intl/de/policies/privacy.

Google Maps

This page uses Google Maps API. Google Maps API is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use Google Maps functionalities your IP address must be stored. This information will usually be transmitted to and stored by Google on servers in the United States. The provider of this page does not control that data transmission.

Google Maps is used in the interest of securing an appealing presentation of our web offers and ease of locating the places named on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR.

For more information about how Google handles user data, see Google’s privacy policy at: https://www.google.de/intl/de/policies/privacy/.

Google Web Fonts

This page uses Web Fonts provided by Google to ensure the uniform presentation of fonts. When prompting a page, your browser loads the required Web Fonts into your cache to accurately display text and fonts.

Google Web Fonts is used in the interest of securing an appealing presentation of our web offers. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR.

If your browser does not support Web Fonts, a standard font from your computer will be used.

For more information about Google Web Fonts see https://developers.google.com/fonts/faq as well as Google's privacy policy: https://www.google.com/policies/privacy/.

Webflow

We host our model Aachen Insights Blog at Webflow. The provider is Webflow, Inc, 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter: Webflow). When you visit our website, Webflow collects various log files including your IP addresses.

Webflow is a tool for creating and hosting websites. Webflow stores cookies or other recognition technologies that are necessary for the presentation of the page, for the provision of certain website functions and for ensuring security (necessary cookies).

For details, please refer to Webflow's privacy policy: EU & Swiss Privacy Policy | Webflow 92.

The use of Webflow is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in ensuring that our blog is presented as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: EU & Swiss Privacy Policy | Webflow 92.

Order processing

We have concluded a contract on order processing (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.